Archway Products has unveiled a new name, logo, visual identity and company mission as part of an extensive rebranding initiative.
Irish road maintenance specialist Archway Products, creator of the world’s most advanced spray patching machine, the Roadmaster®, has completed an extensive rebranding programme in response to accelerated growth and a revised company mission.
At the centre of the rebrand is the change of name to Roadmaster, reinforcing the company’s focus on the development and advancement of their range of best-in-class Roadmaster® machines. Strong new visuals and progressive messaging highlight Roadmaster’s commitment to bringing road maintenance into the 21st century with a fresh approach.
Speaking about the bold rebrand, Managing Director Donal McNamee said that the sharper messaging will allow them to use the Roadmaster brand to revolutionise how road maintenance is carried out worldwide.
“We’ve spent the last 25 years engineering a solution that tackles potholes head-on, breaking the reactive repair cycle to allow local authorities to concentrate on preventative road maintenance. We’re thrilled that we now have the technology along with the brand and communications strategy to amplify this Road Maintenance Revolution to the masses.”
Roadmaster’s rebrand evolved behind the wings as the sale of their UK contract-hire business transpired over the summer.
Elements of Roadmaster’s new brand include:
Logo: The durability and strength of the Roadmaster machines are reflected in the new logo, which features the company name in a solid bold font against a black background.
Brand Identity: The clean, powerful and energetic visual identity conveys the robust and sturdy nature of Roadmaster, with images and video footage depicting the machines and engineering experts in action.
Revised Brand Purpose: Roadmaster advances road repair and preventative maintenance by engineering the world’s most advanced, effective road patching machine and helping our customers transition from traditional to modern repair.
About Roadmaster
Roadmaster is a pioneering family-owned engineering company with more than 30 years’ experience in developing and enhancing road maintenance technology from their facility in Carrick-on-Shannon, Ireland. This culture of relentless innovation led to the development of the company’s flagship machine, the Roadmaster®, which is the most advanced Spray Injection Patcher in the market. Roadmaster is committed to advancing road repair methods with the ultimate goal of achieving safe, affordable, high-quality roads for all users.